I never originally planned to start a test prep company. I actually wanted to write an SAT prep book. However, my book proposal was rejected by 106 literary agents and publishers. So I took my destiny into my own hands and started 2400 Expert. I have been rejected over and over again in my life. However, I have never stopped trying. Check out the video below to see how I started 2400 Expert and why I believe rejection is the necessary evil of entrepreneurship.